Freelance life: 10 tips to make yourself known to your network
You have just started your career as a freelance and the challenge is now open: finding clients. The first thing to focus on is making sure that people get to know about you and your business, in a short time and directly, and certainly in the initial phase it will not be entirely easy. In this article, I want to reveal some small strategies that can help you.
- Create your website and make sure it can convey your value clearly and effectively. A good site must be able to be immediate and explain who you are, who you help and how you can do it, especially through the content you publish, for example through the blog.
- You often interact on the web with the content published by your network, both on blogs and on social networks, such as LinkedIn.
- Publish content related to your business through your site or social media, perhaps mentioning someone you have collaborated with or with whom you still collaborate, share your professional experience with your contacts by drawing more attention to your profile.
- Do not shy away from actively participating in LinkedIn or Facebook groups: the point is not to sell your service or product directly, but to help others and make yourself known.
- Make a sponsor on Facebook and Instagram to directly attract your “ideal customers”. What can you sponsor? For example, your blog article, an image or a video you just created where you briefly explain what you do and what services you can offer.
- Organize free webinars by choosing a theme that is particularly close to the heart of the already following audience or your potential customers. The ideal duration is about an hour and must be accompanied by support material such as slides. You can also opt for shorter streams on Facebook or Instagram.
- Attend in person the networking events taking place in your city and get to know people directly, trying to understand from them what they do, what they need and what they are looking for.
- Join groups or associations where you can leave your direct testimony, for example through a public speech at an event of your interest.
- Promote your talent and your continuing education by participating in training and refresher courses on the business you deal with. You will get a double benefit: developing new skills and new knowledge for your network!
- Last, but certainly not least, the classic old word of mouth! Naturally to be developed both online and offline. In particular, a satisfied customer will certainly not fail to tell his positive experience with his other acquaintances, thus bringing new appeal to your business.