Why do business training? The benefits for your business
Corporate training, despite a reassuring growth trend in recent years, still meets resistance both at the managerial and employee levels.
In 2017 the data spoke of a percentage of entrepreneurs in the 80s. % who still considered training a zero-return business investment.
The questions that arise from a simple reflection are many: are non-relevant courses selected? Are courses really useful for business dynamics and staff growth? Are there any real advantages in attending them? Is the culture of training missing?
Let’s take a step back and talk about its definition.
What is corporate training?
Our society, in its constant evolution, requires that the work we do is in turn continuously updated. To improve oneself (first), to grow the company, but also to offer better and different services, it is necessary to follow the market and customer requests.
Not only does training, therefore, become a tool to improve business dynamics, but also to strengthen relationships between team members, to find new market niches and much more. Investing in people means consider them corporate wealth, the turning point for your business.
It is not always a simple investment, especially if we are talking about small and medium-sized companies, but it is one of the growth factors that every business seeks.
How do you improve your professionalism and how do you grow? Thanks to training.
What are the advantages of training?
We are not just talking about learning something new, but above all about:
- Increase in productivity
A worker who becomes better prepared in his field, acquires the necessary tools to do his job more and more correctly, increases his productivity in managing and carrying out his duties. Then, if the same mechanism is applied to the whole company, the increase will be general.
- Greater competitiveness
Improving work processes, the relationship with customers and the professional skills of each employee in order to improve the services offered, add new ones and have the possibility, after having carried out a study on competitors, to be able to take advantage of weaknesses and shortcomings to acquire new customers and market niches.
- Optimization of the internal organization
The development of soft skills, the learning of new dynamics of time management and the specialization in one’s role, allow to improve all business processes, from ” acquisition of a customer, the planning of a project, up to its presentation, making them more fluid, streamlined and sectorialized. In fact, everyone will have in mind the role, task and actions to be carried out to carry out their work in the most efficient and peaceful way.
- Achievement of the objectives
A well-oiled machine will drive without hitches (or almost) to the goal. Thus, the company, thanks to a better internal organization, will arrive at the desired results. A team that works in harmony, having in mind the dynamics.
- Employee motivation
An employee who is stimulated to learn and is given the tools to improve, not it will only pay off more efficiently, but will feel fulfilled and valued, contributing to the business climate in a positive way.
- Problem-solving and team spirit
Which formation to choose?
Choosing the right training for the people and their role becomes very difficult. To ensure that the proposed training is functional, interesting and stimulates the person, it is necessary that there is planning and comparison.
It is important that the decision-making process is divided into two distinct paths, so that people are stimulated both from a professional and personal point of view:
- The professional growth of the person, that is, that which allows them to specialize and improve the role covered;
- The growth of transversal skills which includes courses, even in teams, to improve soft skills, collaboration, work processes, use of time and much more. These skills can be developed not only with classroom courses, but also through:
- Gamification : learning by playing. In fact, the game improves the learning ability, acting on the context in which one operates and at the same time obtaining immediate feedback. Furthermore, the game acts on the emotional and character aspects.
- Outdoor activities : survival courses, excursions, orienteering, adventure parks, are just some of the activities that a team can organize together. They help strengthen teamwork, but also leadership and trust.
How to organize company training?
You can’t wait to leave and start new courses, organize team outings or contact some external trainer, but stop for a moment.
Before starting the training, you need to proceed step by step:
- Needs Analysis
The mandatory starting point for any investment in training. You need to understand what are the shortcomings, potentials and requests of your colleagues and collaborators, yourself and the company. Try to understand what the objectives of the business are, the direction in which it wants to grow and improve. Repeat the same process with people. This phase allows you to subsequently select the right experiences for each, especially with their collaboration and thus save time and money.
- Organization of training
Once the goals are approved, it is time to select the courses and experiences that best suit them. This operation must obviously also be carried out on the basis of the budget that has been provided for by department, person and company. Make a list of courses by type, duration, cost and importance. Once selected, study their inclusion in the work plan, or program training (if possible), based on work priorities and / or try to find a compromise.
- Monitor results
To verify the effectiveness of the training and courses chosen, it is important to establish subsequent follow-ups that analyze the results achieved, the applicability of the skills developed and learned to the company and their effective use in the work.
- Reviews the project
Quarterly or six-monthly, in based on the training courses chosen, it is necessary to analyze how the training project is proceeding, if the results obtained are congruent with expectations, if the objectives have been achieved, in what way and with what difficulty, etc.
Now that you have a little more information on the opportunity that training is for you and for the company, on how you can develop and organize it, it’s time to plan !!